About Us

v2 DESIGN creates things.

Technically, we are an advertising, branding, and design company. We develop identities for companies. We create names for products and services. We design and produce award-winning advertising in broadcast, digital, print, outdoor, audio, and direct media. We create strategies for product launches and we plan and place media to support those launches.

We like to make beautiful, compelling things, in collaboration with our clients, that inform and entertain people. We believe we should be in service to the project and not only to ourselves.

Sallie Merritt Green

Sallie Merritt Green is a creative and strategic specialist and Signal Theory’s founder and managing partner. Prior to launching Signal Theory, Sallie was vice president, marketing and product development for Fandango, account director for The Walt Disney Company’s Corporate Alliances division, director of program development for Time Inc. Magazines’ corporate marketing group, as well as franchise development manager for Time Magazine. Sallie began her career at Bain & Company.

Steve Hodowsky

Steve Hodowsky is an award-winning graphic designer and Signal Theory’s creative director. Prior to forming Signal Theory, Steve worked for some of the best ad agencies on both the East and West Coasts including Kirshenbaum + Bond; Margeotes, Fertitta & Weiss; Grey Direct; and Wunderman Cato Johnson. Steve also did freelance projects for design shop M & Co. where he learned under the legendary Tibor Kalman. Steve graduated with honors from the School of Visual Arts, NY, with a BFA in Fine Arts. In addition to being a commercial artist, Steve is also a painter. Please visit his painting site at stevearts.com.




Sallie Merritt Green
Managing Partner


Steve Hodowsky
Creative Director